Business valuation for a sale.

The situations where sellers use Valuion

Most owners selling a business are doing it for the first time. They have never negotiated a valuation, never faced a buyer’s financial due diligence, and never seen a DCF of their own operations. They rely on brokers, accountants, or rough internet research to set expectations. The outcomes tend to be predictable: either the asking price is too optimistic (listing sits unsold, eventually cut) or too conservative (sale completes below intrinsic value).

A Valuion Detailed report fixes the first problem without requiring the time or cost of a full corporate-finance engagement. You get a methodology-grounded valuation range in 15 minutes, with working you can defend when a buyer pushes back.

What sellers get from the Detailed report

The Detailed report applies four valuation methodologies (revenue multiple, EBITDA multiple, asset-based, and full DCF with scenario modelling) and weights them according to your business profile. It delivers:

• A defensible headline valuation range, not a single speculative number
• An 8-driver value-builder assessment identifying your biggest value leaks
• Industry benchmark comparison with 25 industry multiples from Damodaran NYU Stern
• Best-case, base-case, and stress-case DCF scenarios so you understand price sensitivity
• A 2-page shareable executive summary designed to forward directly to a buyer or advisor

The report is methodology-grounded, not AI-speculation. Every number has working shown. If a buyer’s analyst pushes back on a specific assumption, you can point to exactly where that assumption was made and why.

Using the report to anchor a sale process

The sequence most successful sellers follow with a Valuion report:

1. Set your internal floor and aspiration. The report gives you a range. The low end is your walk-away number; the high end is what you pitch if conditions are favourable.
2. Review the 8-driver analysis with fresh eyes. The weakest 2–3 drivers often have 6–18 months of pre-sale improvement potential worth 20–40% on the final price. If a sale timeline is flexible, this is the most valuable preparation.
3. Use the DCF to respond to buyer offers. When a buyer comes back with a lower number, you can challenge their assumptions directly rather than arguing by anecdote.
4. Share the executive summary with your broker or advisor. It gives them a structured starting point rather than requiring them to build one from scratch.

When the Detailed report is not enough

For most SME sales under $10–15M, the Detailed report is sufficient preparation. For larger or more complex sales, the report is a strong starting point but you’ll also want:

• A broker or M&A advisor to run the process, manage buyer outreach, and negotiate terms. Our report anchors your conversations with them; it doesn’t replace them.
• A commercial lawyer to draft the SPA, warranties, and earn-out structures. Our report doesn’t touch legal terms.
• A tax advisor in your jurisdiction to plan the structure (asset sale vs share sale, instalment payments, trust or holding-company considerations).

We are transparent about this. A $399 report is not a substitute for professional deal-making on a $2M+ transaction. It is, however, the right starting point.