Pricing

Three tiers. One methodology. No subscription required.

Every tier uses the same Damodaran NYU Stern industry data and the same adjustment framework. Higher tiers add more methodologies, deeper analysis, and deliverables designed for specific situations.

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Standard

$199

Where do I stand?

  • 3-method valuation (revenue, EBITDA, asset)
  • Industry benchmark positioning
  • 8-driver summary scorecard
  • Top 3 quick-win recommendations
  • 14-page PDF report
  • Basic XLSX model
  • DCF analysis
  • SWOT analysis
  • Buyer-perspective summary
  • Improvement roadmap
  • Free refreshes

Best for: annual check-ups, insurance sizing, buy-sell triggers, early-stage planning

Choose Standard
Most popular

Detailed

$399

I’m making a decision.

  • 4-method valuation (adds full DCF)
  • Industry benchmark positioning
  • Full 8-driver written analysis
  • 3-scenario DCF (best / base / stress)
  • SWOT analysis section
  • Buyer-perspective summary
  • 2-page shareable executive summary
  • 20-page PDF report
  • Full XLSX model with working
  • 1 free refresh within 6 months
  • Sensitivity matrix
  • Improvement roadmap
  • Exit-readiness checklist

Best for: sale preparation, investment raise, succession planning, divorce settlement, tax planning

Choose Detailed

Premium

$899

I’m preparing for a transaction.

  • Everything in Detailed, plus:
  • Full sensitivity matrix (growth × margin × multiple)
  • Comparable transactions analysis
  • 12-month improvement roadmap
  • Exit-readiness checklist (15 scored items)
  • Investor/buyer-ready designed one-pager
  • Editable XLSX scenario planner
  • 2 free refreshes within 12 months
  • 28+ page PDF report

Best for: active sale process, serious fundraise, M&A preparation, succession execution

Choose Premium

Compare

Every feature, side by side

Feature Standard $199 Detailed $399 Premium $899
Valuation methodology
Revenue multiple
EBITDA multiple
Asset-based floor
Discounted cash flow (DCF)
3-scenario modelling (best / base / stress)
Full sensitivity matrix
Analysis & insights
Industry benchmark positioning
8-driver summary scorecard
8-driver written analysis
Top 3 quick-win recommendations
SWOT analysis
Buyer / investor perspective
Comparable transactions analysis
12-month improvement roadmap
Exit-readiness checklist (15 items)
Deliverables
PDF report14 pages20 pages28+ pages
XLSX valuation modelBasicFull workingFull + editable scenario planner
Shareable executive summary2-page2-page + designed one-pager
Free refreshes1 within 6 months2 within 12 months
Turnaround~10 min~15 min~15 min
Get started Standard Detailed Premium

Context

How this compares to a qualified-valuer engagement

A qualified business valuer typically charges $3,000 to $15,000 for a comparable engagement, delivered over 3 to 6 weeks. That’s the right choice for formal tax submissions, court proceedings, and transactions above regulatory thresholds.

For planning, preparation, and decision-making – the situations that represent 90% of valuation needs – Valuion delivers a comparable methodology in minutes rather than weeks, at a fraction of the cost. Every tier uses the same Damodaran NYU Stern data and the same adjustment framework that qualified valuers reference.

See our disclaimer for exactly where our reports are and aren’t suitable.

Refreshes

Keep your valuation current

Business values change. A great year lifts the number; a tough year compresses it; industry multiples move. Refreshes re-run the full methodology on updated financials, pre-filled with your previous answers so you only update what’s changed.

Detailed includes 1 free refresh. Premium includes 2. After that, individual refreshes are $79 each, or an Annual Refresh Subscription at $199/year for unlimited refreshes.

7-day money-back guarantee

If the report doesn’t meet your expectations for any reason, email us within 7 days for a full refund. No questions, no friction.

Questions

Common pricing questions

Standard if you want a defensible number for planning, insurance, or annual check-ups. Detailed if you’re preparing for a specific transaction (sale, raise, succession, settlement). Premium if you’re actively entering a transaction process and want the complete preparation package including a roadmap, sensitivity analysis, and exit-readiness assessment.
Yes. Purchase the higher tier and your previous answers are pre-filled. You only pay the new tier price (not the difference); this is simpler than managing partial refunds and means your higher-tier report is generated fresh with current data.
All major credit and debit cards (Visa, Mastercard, Amex) via Stripe. Apple Pay and Google Pay where supported by your device. Payment is a one-time charge; there is no subscription unless you opt into the Annual Refresh Subscription separately.
Yes. Every tier uses the same Damodaran NYU Stern industry data, the same size and quality adjustments, and the same normalisation framework. Standard applies 3 methods; Detailed adds DCF; Premium adds sensitivity analysis and comparable transactions. The underlying methodology is identical.
A refresh re-runs the full report on updated financials. Your previous answers are pre-filled so you only update revenue, profit, and anything else that changed. The output is a new full report at your tier level with current-year data and current industry multiples. Detailed includes 1 refresh (use within 6 months); Premium includes 2 (use within 12 months).

Most owners choose Detailed.

Full DCF, written driver analysis, SWOT, buyer-perspective, and a free refresh. The defensible number you need, with every methodology a qualified valuer would use.

Choose Detailed – $399 See Premium – $899